Effective: May 22, 2018

Your Privacy

Welcome to our Website (the "Website") which is owned and operated by Yamaha Corporation of America and/or its subsidiaries ("Yamaha", "we" or "our"). Yamaha respects the privacy of our Website users, customers, employees, and business partners. This Privacy Policy ("Privacy Policy") describes Yamaha's policies and procedures for the collection and processing of personal information that is associated with a specific person ("Personal Data") and information that, without the aid of additional information, cannot be directly associated with a specific person or entity ("Non-Personal Data").

Your personal privacy is important to Yamaha. In furtherance of the Yamaha's commitment to this Policy, our Privacy Program has focused on compliance with applicable privacy laws including the European Union's General Data Protection Regulation ("GDPR") for management and processing of Personal Data of residents in the European Economic Area ("EEA"). The Website is not intended for minors or children under 18 years of age. Yamaha does not knowingly collect personal information from children under 18. If you are under the age of 18, you may not use the Website or cause your Personal Data to be submitted to the Website.

Collection of Personal Data

Yamaha collects a range of Personal Data from and about Website users, customers, and business partners such as name, birth date, mailing address, email address, financial information to complete orders and sales, and Internet Protocol address and, Media Access Control numbers,. We do not collect Personal Data revealing racial or ethnic origin, political opinions; religious or philosophical beliefs, trade-union membership, and the processing of genetic data, biometric data in order to uniquely identify a person or data concerning health or sex life and sexual orientation.

When you are connected to our services via custom applications (apps) or Wi-Fi, we collect device-specific information such as your hardware model, operating system, unique device identifiers, and mobile network information including phone number. We associate your unique device identifier or phone number with information that you may have used to register for certain services or purchase products. Server logs that are maintained by us or by our third-party service providers contain information about the services that you have used, and your device-specific information. We also maintain digital communication logs that track information like your phone number, calling-party number, forwarding numbers, time and date of calls, duration of calls, SMS routing information and types of calls. 

Log files record data such as Internet domain and host names; Internet protocol (IP) addresses; browser software and operating system types; internet service provider, clickstream patterns; the files viewed on our website (e.g., HTML pages, graphics, etc.), referring and exit pages and dates and times that our site is accessed to analyze trends in the aggregate and administer the site. Certain services include a unique application number in connection with the installation of apps. This number and information, including operating system type and app version number is sent to our service providers when you install, update or uninstall apps. We also collect and process information about your actual location. For example, we acquire your device's GPS signals. We also use various technologies to determine your location based on information collected via our Wi-Fi access points, custom sensors, and cell towers.

Much of the Personal Data collected by Yamaha about users is information provided by users themselves. Personal Data is collected in connection with your visit to this Website or your use of the interactive features on the Website. We also obtain Personal Data about you from our affiliates and business partners, based on information that has already been shared with or made available to them.

Further, our online service providers or business partners may implement technologies that allow for the collection of Personal Data over time and across websites. We recommend that you review each privacy policy posted on the websites that you visit to better understand privacy practices on those websites.

How We Use Personal Data

Yamaha processes your Personal Data to ensure the efficiency and effectivity of our business relationships, commercial transactions, and marketing practices. Processing will always be based on legitimate grounds or your consent.

To Complete Orders and Sales. Yamaha collects and uses Personal Data to complete orders and sales of our products and services.

Marketing. Yamaha uses digital and standard marketing channels, including, without limitation, apps, notifications, text messages, email and mail users and customers about products and services that Yamaha believes may be of interest to them.

Invite a Friend Feature. From time to time, Yamaha may make available an invitation service to tell a friend about this Website, we will ask you for your friend's email address. Once you receive your friend's consent and send us the email address, we will automatically send your friend a one-time email from your email address inviting him or her to visit the site. If your friend replies to this email, the response will be sent to your email address. Yamaha uses your friend's email address only for the purposes of sending this one-time email and registering your friend if your friend accepts the invitation to join Yamaha. Your friend may contact us at privacypolicy@yamaha.com to request that we remove this information from our database.

Improve User and Customer Experience. We use your device's IP address or MAC address to track device-event information such as crashes, system activity, hardware settings, browser type, browser language, the date and time of your request and referral URL. We use the information that we collect to measure the number of users to the different areas of our sites, and to help us make our sites more useful to users. This includes analyzing these logs periodically to determine the traffic through our servers, the number of pages served, and the level of demand for pages and topics of interest.

If Yamaha intends to use and transfer Personal Data for purposes beyond Yamaha's commercial transactions for marketing or commercial communications, or if we intend to disclose Personal Data to a third party or use the Personal Data for purposes other than the purpose for which it was originally collected or subsequently authorized by you, then Yamaha will offer you the opportunity to affirmatively opt in to consent whether your Personal Data is to be disclosed to a third party or to be used for purposes other than the purpose for which it was originally collected or subsequently authorized by you.


Like most website operators, Yamaha gathers from users of the Website information of the sort that Web browsers, depending on their settings, may make available. That information includes "cookies," the user's Internet Protocol ("IP") address and Media Access Control ("MAC") numbers, which may be considered Personal Data in certain countries or geopolitical regions including the EU, the number of times a user visits the Website, accesses, operating system and browser type, screen resolution, and the locations of the Web pages the user views right before arriving at, while navigating and immediately after leaving the Website.

Yamaha and its service providers use current industry methods, including cookies and tracking technology ("clear gifs", "web beacons", "log files", etc.), to enable Yamaha to track unique visitors and pages that a user visits during each Website session, both to help improve users' experiences and to help Yamaha understand how the Website is being used. For example, cookies are tags sent to reside on the visitor's computer or mobile devices, to enhance a visitor's experience at our Website, to allow repeat visitors to be served more quickly and efficiently, or to tell us where our visitors go and how our visitors use our Website and related Websites. Yamaha uses cookies to obtain Personal Data about a user that was not previously provided. Yamaha analyzes Personal Data gathered from users of the Website to help Yamaha better understand how the Website is being used. By identifying patterns and trends in usage, Yamaha is able to better design the Website to improve users' experiences, both in terms of content and ease of use. From time to time, Yamaha may also release the Non–Personal Data gathered from Website users in the aggregate, such as by publishing a report on trends in the usage of the Website. For greater details regarding the use of cookies, please refer to our Cookie Policy

How We Share Your Personal Data

Yamaha discloses Personal Data that we collect via our websites or via our mobile apps with other Yamaha companies, or with third parties, such as, co-branding partners, retail outlets, fulfillment services providers, advertising networks, or app developers for all legal purposes without restriction.

Yamaha also provides users' and customers' information to third parties, so that those third parties may directly contact users about additional products and services. If you do not wish to receive marketing information from third parties, please use any of the unsubscribe links provided in the marketing channels.

The unique application number collected in connection with the installation of apps and information including operating system type and app version number is sent to our service providers when you install, update or uninstall apps.

In addition, we transfer Personal Data within Yamaha or to Yamaha's third-party service providers, across borders, outside of your country or jurisdiction around the world. In such case, Yamaha will ensure that the country provides adequate protections or that the recipients are subject to appropriate safeguards including EU approved standard contract clauses.


Yamaha uses reasonable measures to safeguard the security and integrity of your Personal Data. Such measures include the pseudonymization and encryption of data where appropriate; the ability to ensure the ongoing confidentiality, integrity, availability, and resilience of processing systems and services; the ability to restore the availability and access to Personal Data in a timely manner in the event of a physical or technical incident; and a process for regularly testing, assessing and evaluating the effectiveness of technical and organizational measures for ensuring the security of the processing. However, data transmission or storage on the Internet cannot be guaranteed to be always secure, and Yamaha does not make such a guarantee. You should take all precautions to safeguard your passwords and any account information that you may have or provide and to employ current virus-scanning or firewall software and other security safeguards. You should also log out of your account and close your browser window. 

Data Retention

We will store your data no longer than necessary for the purpose for which we have processed your data, the period of time required by applicable record retention laws, and/or the time period necessary to establish, exercise, or defend legal claims. How long we retain your data depends on several criteria including the type of data and the purpose for which we process your data, how long the personal data is needed to provide the products and operate our business, and whether users or customers provide, create, or maintain the data with the expectation we will retain it until they affirmatively remove it.

Data Subject Rights For EU Residents

EU residents have certain rights regarding their Personal Data under the GDPR. These rights include:

Right to Request Access

You may request details of Personal Data which we hold about you. Upon request, we will provide a copy of such personal data within a reasonable timeframe, generally within 1 month.

Right to Rectification

If you believe that any Personal Data we are holding on you is incorrect or incomplete, please contact us as soon as possible, at the address below. We will promptly correct any personal data found to be incorrect.

Right to Object

You may choose to object to the collection or use of your Personal Data:

  1. whenever data is processed for the legitimate interest of Yamaha.

  2. whenever data is processed for a task carried out in the public interest or in the exercise of official authority vested in Yamaha.

Please note that your objection may be overridden by the legitimate interests of Yamaha to process and collect your Personal Data. You also have the right to object to the processing or your Personal Data for direct marketing purpose.

Right to Erasure

To the extent legally permissible, you may be entitled to have certain Personal Data erased in the following circumstances:

  1. The Personal Data is no longer necessary in relation to the purposes for which it was collected or processed.

  2. You object to the collection or use of your Personal Data and there are no overriding legitimate grounds for the processing.

  3. The Personal Data has been unlawfully processed.

  4. The personal data has reached the defined retention period to be erased or for compliance with a legal obligation to which Yamaha is subject.

Right to Restriction of Processing

You may have the right to restrict further processing of your Personal Data in the following situations:

  1. You contest the accuracy of the Personal Data.

  2. The processing of the data is unlawful.

  3. The Personal Data Yamaha has reached the defined retention period no longer needs the personal data for the purposes of the processing, but you require the Personal Data to establish, exercise, or defend legal claims.

  4. Your objection to the processing may be restricted pending the verification of whether Yamaha's legitimate grounds override your rights as a data subject.

Right to Portability

You have the right to receive your Personal Data in a structured, commonly used and machine-readable format. Yamaha will assist in the transmission of such data to another entity, upon request, to the extent technically feasible.

Right not to be subject to Automated Decision-Making or Profiling

You have the right not to be subject to a decision based solely on automated processing, including profiling, which produces legal effects concerning you or similarly significantly affects you.

To exercise any of the following rights, please contact privacypolicy@yamaha.com.

Privacy Rights of California Residents

Pursuant to California Civil Code Section 1798.83, California residents have the right to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. To make such a request, please send an email to privacypolicy@yamaha.com.

Policy Governs Use; Changes to Privacy Policy; Misc.

Policy Governs Use. The terms of this Policy will govern the use and any information collected through the Website while it is in place. Changes to the Privacy Policy. Technology and the Internet are rapidly changing. Yamaha, therefore, is likely to make changes to the Website in the future and as a consequence will need to revise this Privacy Policy to reflect those changes. When we revise the Privacy Policy, Yamaha will alert all users with whom it maintains email information of such modifications by means of an email to their most recently provided email address, or at our option, by means of a notice on this Site prior to the change becoming effective. It is important that you review this Privacy Policy periodically for an up-to-date understanding of Yamaha's policies and practices. 

DMCA Infringement Notifications, Notices of Violations of Website Terms of Service and Other Communications Directed to Yamaha. By submitting a Copyright Infringement Notification or other communication (including communications about content stored on or transmitted through the Website), you consent to have such communication forwarded to the person or entity who stored or transmitted the content addressed by your communication, in order to facilitate a prompt resolution. For Notices of Violations of Website Terms of Service or other communications (but not DMCA Infringement Notifications), at your request, Yamaha will edit out your name and contact information. However, DMCA Infringement Notifications (including any Personal Data set forth in the Notifications) will be forwarded as submitted to Yamaha without any deletions. 

Do Not Track "DNT" Signals. We have not implemented the necessary program changes to honor "Do Not Track" or "DNT" browser signals for users in the U.S. As our online applications programming is refined, we will take all reasonable steps to honor such requests in the future. Please return to this privacy policy for further updates on this topic

Third Party Websites. Yamaha mobile applications and Websites may allow you to link directly to websites or other apps operated by third parties, including, without limitation, Yamaha service providers (such as Yamaha's third-party shopping cart service provider) or marketing providers. Some of these third-party marketing channels may be "co-branded" with a Yamaha logo; even so, these third-party channels are not operated, controlled or maintained by Yamaha. These channels or links are provided for your convenience only and should be used with your discretion and prudent judgment. Links from our Website to third-party websites do not constitute sponsorship, endorsement, or approval by Yamaha of the content, policies or practices of such third-party Websites. The collection and use of your Personal Data by such co-branding third parties is the responsibility of the co-branding partner, and not Yamaha. Yamaha is not responsible for any information these websites or digital channels may obtain and does not oversee their policies or practices in collecting Personal Data. This Privacy Policy does not apply to information provided to or gathered by the third parties that operate them. The privacy policies of these third-party websites may differ from those of Yamaha. These Websites may ask you for Personal Data. Please review the privacy policy on third-party channels before submitting information, because Yamaha does not have control over the use of information collected on these websites. This Website may also be linked to websites operated by companies affiliated with Yamaha. Please review the privacy policies and practices of these digital channels before providing any Personal Data.

Children and Data Collection. Yamaha's Websites are general audience web sites. Yamaha's Website content is not directed toward children or minors who are under the age of 18. We do not knowingly collect Personal Data from children. If Yamaha or its Internet Service Providers become aware that a child has provided us with Personal Data, that information will be deleted from our databases. If you have questions about personal data that may have been submitted by a child or minor, please email us at privacypolicy@yamaha.com

Contacting Yamaha. To communicate with Yamaha about this Privacy Policy or to update your Individual Rights Data, please contact: 

Privacy Policy Administrator
Yamaha Corporation of America
6600 Orangethorpe Avenue
Buena Park, CA 90620
Email: privacypolicy@yamaha.com